Challenge: Create a cohesive series of Long Term Care DM emails to be used in an ongoing campaign.
Solution: Keeping the color pallet, image and text treatment consistent over each email allowed for consistency and a cohesive look. Layouts were created in Photoshop allowing for quick versioning and upon approval, final emails were built in Eloqua using Photoshop assets. For cleanup and minor adjustments, I went into the back-end to tweak the HTML. Once built, the emails were fully accessible in Eloqua for Marketing campaign usage.
